A Fat Lot of Good Promotion

Cutting through the daily sea of digital clutter, getting noticed and ultimately getting new client work were the goals of this project. Producing a memorable, all-analog print promotion while leveraging part of my name (Goodall) was our solution. Bold typography and strong, evocative illustrations showcase different benefits of doing "good work" in irreverent, humorous ways. A personal, hand written letter was included and the recipient's address was hand written on the front of the envelope. An elaborate dye cut enables the 8-panel brochure to physically fold out to a poster. The promotion resonated with a variety of recipients resulting in new client work. Further to that, the humorous approach was greatly appreciated as we found out on several occasions.